I’ve spoken at a couple of events and conferences and published a number of pieces (both formally and informally) on the work I’ve been doing in the area of ‘Gaming for Good’. This essentially means using ‘the art of play’ (in games — video, boardgames, challenges etc) to be enabled to do good. This could take various manifestations, like in fundraising for charities, or supporting people with their well-being, mental-health or building new social environments, connections and networks.

I thought it would be helpful to publish my work here — and add to it as I go on — as…


I’ve had a very varied last couple of weeks. They have been exciting, progressive and full of very valuable learning experiences.

WHAT I’VE DONE

They work I’ve been focusing on includes:

  1. Documenting the findings from the discovery research conducted on Augmented Reality and the charity sector (both for fundraising and for social impact) and working through recommendations and next steps for prototyping and testing.
“Game On” — article in Fundraising Magazine

2. Working on the ‘gaming for good’ project which has focused on delivering a series of discovery workshops, small test and learn activities and sharing learnings (I’ve written an article for the June edition of Fundraising…


This past couple of weeks I have been reflecting quite significantly on how sustainable and successful change is created in organisations. I’ve tried to reflect these in this installment of weeknotes — along with a selection of my favourite cheesy ‘change’ graphics from articles I’ve read. I do hope you enjoy both.

We all know that people in organisations — particularly those with a social purpose — all want the same thing. We want to make life better for the people we serve. And if this is the case — and everyone in the organisation gets up in the morning…


The last 3 years I have been involved in a very significant piece of work at the Children’s Society*. I remember the start of it, about mid-way through 2015, sitting in a pub over a pint (where all good ideas start) with about 5 of my colleagues, pondering about how we could accelerate change for vulnerable children and young people. We discussed whether, in fact, there was, a way that The Children’s Society could organise itself differently, change pace and frequency, shift a gear and test some things that really set our vision alight in a very lateral way.

We…


Starting in a new role is always exciting and nerve-wracking — but never more so in a time tainted by a global pandemic. I’ve been drafted into the transformation programme at a local authority, and my role will be focused on improvement and change, working will all sorts of colleagues and departments across children’s services. And I must say that I’m very impressed by my new colleagues and their approach to supporting vulnerable people in the borough – and how they’ve moved to action so quickly during this crisis.

I’m also continuing to work on the ‘gaming for charity’ project…


There has been a lot of activity in February — and much learning as a result. I wanted to publish my draft of reflections gathered over the month, however, I thought it more pertinent to publish my speech from the recent #BeMoreDigital conference hosted by Charity Digital. I had a lot of positive feedback on this, as well as on my contributions to the opening and closing plenary sessions.

As I was representing The Children’s Society at the conference, the question put to me by the chair of the opening and closing plenaries Zoe AmarDigital Leaders for the…


Most of January has been spent working on how best to take a large children’s charity’s offer to market — proactively creating opportunities to partner with others and support young people. Most charities operate in a competitive funding environment, with funders demanding increasing impact and value for money on programmes and services delivered. However, our organisations are challenged in how they are able to package these offers up in a consistent and compelling proposition that enables us to meaningfully engage with funders and supporters and better leverage funding.

Perspective is everything

With various people in and outside of the organisation, we have spent…


This is the fourth installment of weeknotes focusing on lessons learned abroad. This time it was my week away in Finland that provided me with and my team with much food for thought — especially when we are talking comparisons on how the UK and Finland are working in the area of families and children. A few months ago a group of Finns from public, private, and charity sectors visited The Children’s Society to learn about our approach to systems change. They paid for a few of us to travel back to Finland to give a presentation to the Finnish…


I’ve been waiting for a few days to publish part 3 of lessons learned abroad — mostly because I wanted to have the opportunity to put what I have learned into practice. Today we have our quarterly innovation meet-up at The Children’s Society. It’s our opportunity to get people from across the organisation together to learn, share, experiment, think and reflect. The agenda for the day is cut into 3 parts: digital transformation; systems change and value propositions.

I’m basing my session on the workshop I attended at The Resource Alliance IFC 2019 hosted by Bernard Ross (The Management Centre)…


In my last weeknotes, I shared the things I had learned from my masterclass ‘Shaking up Organisational Cultures’ at the IFC 2019 in Holland.

In Part 2, I’m going to share from one of the workshops I attended — which was extremely relevant and timely for a product line of immersive technology we have created at The Children’s Society. The workshop was entitled ‘Creating, testing, Funding and Spinning out a new start-up business’ delivered by Andrew Bathgate of Good Innovation and Charlotte Guiver from Versus Arthritis (VA). This workshop was great because Andrew and Charlotte actually shared from their own…

Kirsten Naudé

Business Consultant: Charity & Public Sectors | Director of New Ventures: The Children’s Society | Advisor: Social Switch Project; Bethnal Green Ventures; #YANA

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